The marketing team at Enterprise Cable Services is proud to release its newest company asset, a short, informative, online company video.
This feature outlines the company’s mission and services available to value added resellers (VAR) of wireless network hardware and component infrastructure. Throughout 2016, Enterprise Cable Services has made strides to increase its brand reach and the “look and feel” of the organization both on the digital side and in the field.
Marketing manager Jeff Goldstein and Business Development Manager Jason Dombrowski worked in tangent on the lionshare of the project, though it should be noted the process included feedback across different roles in the organization. The viewpoints of all involved helped collectively explain the setting and circumstances that creates ECS’ value add to the wireless VAR audience.
“Wireless LAN supports the entire ecosystem of enterprise mobility, which expands everyday,” Goldstein explains. “Businesses want to weave the Internet of Things (IoT) and mobility more within their workplaces, which requires a WLAN system that can meet user capacity and performance expectations. VARs in Wireless LAN often cannot provide sufficient design, installation and configuration services of their own behind their sales. In other words, they lack the resources and/or expertise to ultimately close their deals – it takes more than technology. How ECS fills those voids is what we wanted to get across.”